Meet the Mentor: Eitan Zinger, CEO Probook

Eitan Zinger holds no small number of impressive achievements, among them CEO of “Zap” when the site was still a fledgling startup.

Currently, Eitan is CEO of the ProBook Group, but presents himself as the eternal student.  Eitan freed up time to spend with us so we could get acquainted better.

How does the CEO of a business enterprise find time to do even more, Eitan?

You do.  We’re transient in this world so why not take advantage of that time to do good?  I even find time to learn a game.  Without any connection to business, every act of learning advances us another stage on the journey to happiness.

Is that why you joined the RCP mentoring program?

One of the reasons, yes.  I believe there’s nothing like teaching young students.  You give a lot but you get back even more.  When you believe in the student, you’re actually fine-honing yourself.

An incident or tough spot burned into your memory – shoot!

I was still CEO of the young Zap startup, and I was told, “People are scared of buying on the internet, and in Israel it won’t work.”  Three years of hard work later, Zap became the hottest place to be for digital shopping.  That day, I hung a quote across my entire wall:

The best way to predict the future – is to invent it!

You’ve no doubt learned a lot from the mentoring process, especially from your mentee.  Share with us?

I learned the wisdom of the East, and was introduced to Buddhism through him.  They talk about the “authentic self” and being connected to who you really are.  That links up with advice I always give: avoid not saying the truth.  At least, to yourself.  Even if you fly great distances, the first person you’ll meet when you land is yourself.  Your “authentic self” is the basis for all development.

So what can you give us before sending us on our way?

It’s worth doing at least one thing that has meaningful impact and the ability to bring about change.  Mentoring isn’t therapy, or management, nor is it lecturing.  It’s truly a relationship.  If there’s trust between mentor and mentee, admiration, attentiveness, identification – even that kiddo whose name is “personal growth” will become a huge success and fill the room.


About Alon Madar